Made in the Shade extends the warmest of welcomes to Kim Muir as the new owner of Made in the Shade of North and West Vancouver, Canada. Kim brings significant entrepreneurial experience, business acumen, and enthusiasm to this new and exciting venture. We are proud to have him as a member of the Made in the Shade Family and look forward to supporting him as he builds his new business as a new representative of our brand in Canada!
Kim has been the owner of a commercial print and packaging company for the past 26 years, in addition to 4 years ownership of a marine data publishing company. For many of those years, the print business enjoyed great growth and profitability. However, Kim sees clear signals that the print industry is changing and is progressing to an inevitable and permanent decline. He plans to keep the print business running as long as it remains profitable. But Kim plans to devote the majority of his efforts and energy into Made in the Shade. He is very excited to get started!
My girlfriend Claudia and I love to travel and we plan to explore and experience a new country every year. I have a great love of music and have been playing guitar and writing songs since I was a teenager. I have played in several bands over the years. I am also an avid skier and raced competitively in Slalom, Giant Slalom and Downhill from the time I could walk until I was 19 years old. Golf is my greatest passion now. If only my talent matched my enthusiasm.
Tell us about your family and their interests.
I live with my girlfriend Claudia. She has two grown children, her son, Manny, and daughter, Christina. Claudia is the executive assistant to the owner of a family run furniture business that has multiple locations and is just as excited about this venture as I am. Her son, Manny, recently graduated from a university and is planning to have a career in real estate development. Christina is in her second year of science at a university and is considering a career in medicine. I am extremely fortunate to have them in my life.
There were many things that drew me toward Made in the Shade. Having owned my own businesses, I thought this was a great business model that would not only provide a great opportunity but also the flexibility of attaining a work-life balance. The products and service being offered and the growth of the industry played a significant role as well.
What are your immediate business goals? (Year 1)
When I analyzed this business, I broke it down using the 4 pillars of marketing: Product, Price, Placement and Promotion. The immediate skill set I bring to this venture allows me to be competent in 3 of those areas: Price, Placement, and Promotion. However, for the time being, I have no competency when it comes to Product. My journey now begins to continually educate myself in both the materials being used and how they are applied and installed. My 6 months goal is to become competent enough to see most projects through from sales to final installation.
What are your long-term business goals?
|My 3-year projection is for the business to be producing annual revenues in the mid to high six figure range and maintain a GP of 45-50%, while keeping a keen eye on my variable and fixed expenses. |
This will only be possible if I provide my clients with the best possible products and services in my area and leverage the Made in the Shade difference.
What is your best MITS contact number and business email?
Ph: (604)-781-MITS (6187)