We're Here to Answer Your Questions | 1-800-764-3521

Get Started

Our Leadership Team

Meet the Team Who is Dedicated to Your Success

The Made in the Shade leadership team brings a great wealth of industry knowledge, practical experience, and dedication to the overall success of its franchisees. With decades of combined experience, people skills, and know-how in the field, you will find unparalleled support for the lifetime of your franchise with the latest industry trends, tips of the trade, and ongoing continuing education.

Contact us today to learn about our low-cost franchise opportunity that could change your life forever!


Cathy Morse

Cathy Morse

Founder & CEO

Cathy not only has an accomplished background in marketing management and secondary education, but also an impressive 25 year+ career in the home interiors and window covering industry. After working in Corporate America for a number of years, Cathy quickly realized that the rigid structure, inflexibility, and traveling demands were not for her. Although she genuinely enjoyed her second career as a Middle School Science teacher, there was still something missing! Upon the urging of her husband, Cathy retired from teaching to assist with his home-based flooring business. She quickly realized that home interiors was her destiny. She soon added window coverings to their flooring offering and the rest became history!

Cathy is passionate about helping entrepreneurs to succeed and change their lives by making their dreams become a reality. When she is not doing what she loves by interacting with MITS owners on a daily basis, she spends her time enjoying family, her favorite sports teams, and the loves of her life: her two grandchildren! 


Josh Morse

General Manager

Josh worked for his family’s flooring business while attending UTSA, where he graduated with a BBA degree in Finance. He decided post-college to continue his pursuit in the family business, as he realized the income-earning potential, and enjoyed the freedom and flexibility it offered. When window coverings were added to the mix, Josh discovered that he shared a mutual excitement about this industry and it quickly became a favorite part of his offering.

Josh comes to Made in the Shade not only as a passion-driven and successful entrepreneur, but also as a dedicated leader to the Made in the Shade management team, overseeing its daily operations. Additionally, he owns and operates the San Antonio franchise, a top franchise within the MITS system (#1 Top Sales Performer in 2015, 2016 and 2017.)

In his leisure time, Josh enjoys his saltwater aquarium, playing basketball and tennis, and watching his favorite sports teams, particularly the San Antonio Spurs and Houston Texans. He resides in San Antonio, TX with his wife Jessica and their 7 year old daughter.


David W. Shelton

Director of Marketing

David’s history with Made in the Shade began at its inception, crafting the initial, award-winning branding for the company. His role has since expanded to not only serving as Director of Marketing, but he also operates a successful franchise in Clarksville, Tennessee (Top 12 in 2015, 2016 and 2017).

He comes to Made in the Shade with more than 23 years experience as a graphic designer, art director, and web developer, as well as a strong copywriting and printing background (print and color management, as well as pre-press). He’s a self-proclaimed nerd who loves sci-fi movies and TV, reading, and Legos. David lives in Clarksville, TN with his two dogs.


Eddie Miller

Director of Franchise Development

Eddie is a Certified Franchise Consultant who is passionate about helping people make the transition from employee to owner. He has a 25+ yr. background in Business Development in the US, Europe, and Asia.

Eddie joined the Made in the Shade team on a consultative basis in 2016 and is a strong believer in the brand, value proposition, training, return on investment, and its highly ethical family culture.

In addition to his industry certifications, Eddie has a Bachelor of Science in Marketing from the University of New Orleans, and an Advanced Masters Certification in Business Strategies from Tulane University. He is the founder and president of one of the premier Franchise Consulting firms in the South.

Eddie is a native of New Orleans, LA, where he lives with his wife and two girls. In addition to being active in his church and community, he is an avid football fan, and loves good music and good food.

   

OR

If you'd like to speak to someone immediately,
please call Eddie Miller:

1-504-408-7036