Our Leadership Team

Cathy Morse

Founder & CEO

Cathy not only has an accomplished background in marketing management and secondary education, but also an impressive 25 year+ career in the home interiors and window covering industry. After working in Corporate America for a number of years, Cathy quickly realized that the rigid structure, inflexibility, and traveling demands were not for her. Although she genuinely enjoyed her second career as a Middle School Science teacher, there was still something missing! Upon the urging of her husband, Cathy retired from teaching to assist with his home-based flooring business. She quickly realized that home interiors was her destiny. She soon added window coverings to their flooring offering and the rest became history!

Cathy is passionate about helping entrepreneurs to succeed and change their lives by making their dreams become a reality. When she is not doing what she loves by interacting with MITS owners on a daily basis, she spends her time enjoying family, her favorite sports teams, and the loves of her life: her three grandchildren! 

Josh Morse

General Manager

Josh worked for his family’s flooring business while attending UTSA, where he graduated with a BBA degree in Finance. He decided post-college to continue his pursuit in the family business, as he realized the income-earning potential, and enjoyed the freedom and flexibility it offered. When window coverings were added to the mix, Josh discovered that he shared a mutual excitement about this industry and it quickly became a favorite part of his offering.

Josh comes to Made in the Shade not only as a passion-driven and successful entrepreneur, but also as a dedicated leader to the Made in the Shade management team. Additionally, he and his wife, Jessica, own and operate the San Antonio franchise, a top franchise within the MITS system (#1 Top Sales Performer in 2015, 2016 and 2017;  #2 in 2018 and 2019; and #3 in 2020)

In his leisure time, Josh enjoys playing tennis and basketball and watching his favorite sports teams, particularly the San Antonio Spurs and Houston Texans. His favorite hobby, however, is finding distressed homes and flipping them! He resides in San Antonio, TX with his wife Jessica and their 2 children.

Eddie Miller

Vice President of Franchise Development

Eddie is a Certified Franchise Consultant who is passionate about helping people make the transition from employee to owner. He has a 25+ year background in Business Development in the US, Europe, and Asia.

Eddie joined the Made in the Shade team on a consultative basis in 2016 and is a strong believer in the brand, value proposition, training, return on investment, and its highly ethical family culture.

In addition to his industry certifications, Eddie has a Bachelor of Science in Marketing from the University of New Orleans, and an Advanced Masters Certification in Business Strategies from Tulane University. He is the founder and president of one of the premier Franchise Consulting firms in the South.

Eddie is a native of New Orleans, LA, where he lives with his wife and two daughters. In addition to being active in his church and community, he is an avid football fan, and loves good music and good food.

Michael Sloan

Director of Training and Franchise Support

Michael brings over 35 years of window fashions experience to his position with Made in the Shade, including ownership and executive positions. His retail experience began as the owner of a custom window fashions retail business which he operated for seven years. He later held a sales executive position at a six-location, multimillion dollar window fashions retailer, managing 22 in-store and 14 shop-at-home decorators.

Michael transitioned to the wholesale side of the industry, where he remained for 24 years preceding joining Made in the Shade. He held positions of Territory Sales Manager and National Sales Manager with a Hunter Douglas fabricator and finished his wholesale career as the Director of Sales at Horizons Window Fashions, which is national workroom.

Michael’s deep understanding of both the retail and wholesale sides of the industry position him well to train, counsel, and support Made in the Shade owners to launch and drive growth in their business.