Made in the Shade Blinds & More Founder and CEO was recently interviewed by betheboss.com.
Made in the Shade Blinds and More was established in 2004 by its Founder and CEO, Cathy Morse. Her vision was to expand a proven home-based business concept to those seeking to find personal and financial fulfillment in their careers. For more than 13 years, Made in the Shade has empowered entrepreneurs across the US and Canada to offer a convenient, shop-at-home service for custom window coverings and more!
As a former Corporate America executive, turned Middle School Science teacher, there was something still missing from Cathy’s very structured, and often demanding, lifestyle. Her late husband, Robert Morse, who was a born entrepreneur, asked that she retire from teaching and help him build his home-based flooring business. She took the plunge, though scary, and never looked back. It was the beginning of great things to come!
Being the teacher who is always learning, Cathy routinely observed all of her local retail flooring competitors and noticed that most had a window covering section. That’s when the entrepreneurial bug bit her! She was intrigued by window coverings and quickly re-focused on building a strong brand in this dynamic $11 billion industry.
Operating from her own home, Cathy enjoyed a very prosperous 25+ year career in the window covering industry, building it to a multi-million dollar business as a sole owner and operator. Her passion for product and industry knowledge, as well as building lasting client relationships, were her true motivators. Often working by referral only, Cathy’s local business became quite successful and well-known in her community. She soon realized that the prospects were limitless and the earnings were substantial!
Through her own hands-on experiences over the years, Cathy created an invaluable and proven business model. She often thought that her knowledge and expertise could be of benefit to those who were seeking the same passion: a home-based, window coverings business that offers flexibility, freedom, fun, and the potential for a very lucrative income. Thus, Made in the Shade Blinds and More was founded and created with your success in mind!
View the full article here!
